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Matarromera Incorporates Beatriz And Paloma Moro To Its Board Of Directors

BySam Brad

Jul 30, 2021

Carlos Moro’s daughters reinforce the company’s governing body to give continuity to a centuries-long tradition in winemaking and ensure their family future.

Bodega Matarromera has given entry this July to Beatriz and Paloma Moro, who have become part of the company’s governing body, thus ensuring the future of the family. Beatriz and Paloma Moro will continue a legacy built generation after generation and promoted by their father since 1988.

Their nine wineries are present in six of the most important denominations of origin in our country and their wines reach more than 80 countries.

The commitment to internationalization that the company has carried out since its inception will be enhanced by the external vision of Paloma and Beatriz, who currently reside outside of Spain. This global vision, together with their youth, has favored both a greater awareness of healthy lifestyle habits.

Their sense of responsibility over the ingredients that make up our diet makes them advocate for organic or alcohol-free products, a trend in today’s world and in which the company has pioneered through innovative projects such as the WIN Alcohol Free Winery. They are also firmly committed to sustainability, a concept now on the rise, but which has been a hallmark of Bodega Matarromera from the beginning.

Guaranteed succession
“Living outside of Spain, Paloma and Beatriz have always been involved in everything that happens in the company,” says Carlos Moro. Paloma, is a professor of Business Economics at the University of Copenhagen and has extensive experience in management positions in large international companies, as well as in the creation of her own companies.

Beatriz, lives in Georgia (Atlanta) and both her training and professional experience have focused on media management, public relations and marketing. With its incorporation, the succession as a family business is guaranteed and, in addition, gender parity is achieved in the highest decision-making body of the company.

“The best is yet to come, like the best wine,” predicts Carlos Moro, whose goal is to turn Matarromera into a leading agri-food company. That vision led Carlos Moro to win the Best Wine in the World Award and the Great Gold Medal at the International Wine Competition with the first Matarromera harvest in 1994.

The winemaker and businessman had reached the highest professional level in the Public Administration at 30 years of age and had decided to return to his homeland to give continuity to that saga of farmers who for centuries had cultivated vineyards and opened wineries.

Son, grandson, great-grandson and great-great-grandson of wine growers, he was not willing to interrupt the family chain, but to strengthen and improve it.

After Bodega Matarromera, he decided to recover the old wine-making activity of his ancestors in the DO Cigales and created Bodega Valdelosfrailes. Then Bodega Emina would arrive. The first decade of the 21st century was the one of great expansion as a company.

After Emina Ribera (2004), Emina Rueda (2007) rose. In this, the Oliduero oil mill, the first organic one in Castilla y León, would be located in 2014. Later, it settled in the DO Toro after the purchase of Bodega Cyan. Also, in 2014 he made the leap to DOCa Rioja with Bodega Carlos Moro, and in 2019 he settled in DO Ribeiro with Casar de Vide.

In these years, specifically in 2000, Carlos Moro also created Bodega Renacimiento, in an old and historic family home, in Olivares de Duero.

Sam Brad

The Great Writer and The Passionate Poet As Well, He Graduated from University Of Florida in Journalism and Brad have around 12 years of experience in news and media section.

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